Case studies
A strong name.
A business behind it.
How founders put premium domains to work. The acquisition decisions, the businesses they build and what we can learn from each.
01 / The domain upgrade
I-Newswire.comNewswire.com
Press release distribution · February 2015
Newswire.com
From I-Newswire.com to the name the business deserved.
An established press release business invested in a category-defining .com, with a carefully planned rebrand.
Read the story02 / The acquisition
The category-defining name for the signage industry.
Custom signage · June 2024
Signage.com
An exact category name for a business built around signs.
Michael helped acquire Signage.com in June 2024. Today, the domain presents a custom signage business.
Read the storyThe name is one part of the story.
These stories include Michael’s business experience, assisted acquisitions and domains sold from his portfolio. Each explains the relationship and separates an observed outcome from a claim about growth.
Find a name for your next chapter