The PremiumBrands blog
A name. An idea.
A place to begin.
Notes from Michael on choosing a name, shaping a brand and putting the first pieces in place.
Featured · Choosing a name
Choose a name with room to grow.
A useful name fits the business you can launch today and leaves room for what you might build next.
Read the article →More from the blog.
Practical notes for your next move.
Building your brand · 3 min read
The domain is the start. Choose the assets that fit.
A starter website can make a name easier to imagine. Here is how to decide what belongs in your own launch.
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Rebranding · 3 min read
Plan the rebrand before changing the domain.
A better name deserves a careful handoff. Plan the customer message, website move and operational details together.
Read the articlePut an idea in motion